WEBSITE DEVELOPMENT

Built for how people actually find you now.

Search is changing. More of your future customers are meeting you through an AI answer before they ever click a link. Your website still needs to be sharp, fast, and easy to update — but it no longer needs to be complicated to get there.

How it gets built

Four ways to build it. One right answer for you.

Most agencies build every site the same way, because that’s the only way they know. I work in four, so the platform gets chosen to fit your business. WordPress runs over 40% of the web and is the platform I’ve spent the most years in, so that’s where I start unless the work points elsewhere.

01

WordPress

A mature, flexible build path — the right call when you have an existing WordPress site, a plugin ecosystem you depend on, or a team already trained on it.

Existing sites supported and maintained — you don’t have to migrate
Deep plugin ecosystem for booking, membership, and commerce needs
Full ownership of hosting, database, and every file
Content and structure carried over rather than rebuilt from zero

02

Squarespace

Everything most businesses actually need, without the overhead. Fast to launch, genuinely simple for you to update, and priced as one predictable monthly cost.

You change copy, photos, and pages yourself — no ticket, no invoice
Built-in AI visibility tracking and native Google Analytics
Security, SSL, and updates handled by the platform
No plugin conflicts and no surprise maintenance bills

03

Shopify

The right call when selling products is the point of the site. Purpose-built for commerce, with inventory, payments, shipping, and tax handled by the platform rather than bolted on.

Inventory, payments, and shipping built in, not plugged in
Checkout that’s tested by millions of transactions a day
Product, collection, and discount management your team can run
Sales and customer reporting that ties straight to revenue

04

Custom HTML & CSS

Old-school, hand-written front-end code. No builder, no theme, no bloat — just the markup your project needs. Reserved for the cases where a template would fight you.

Pixel-exact control over layout, type, and motion
The lightest possible page weight — nothing loaded that isn’t used
Ideal for landing pages, microsites, and embedded tools
Portable code that isn’t tied to any one platform

Not sure which one?

That’s my job, not yours. We talk through what you’re selling, who needs to update the site, and what it has to connect to — then I recommend the path, and tell you plainly why the other three aren’t it.