WEBSITE PACKAGES

Built for how people actually find you now.

Search is changing. More of your future customers are meeting you through an AI answer before they ever click a link. Your website still needs to be sharp, fast, and easy to update — but it no longer needs to be complicated to get there.

Investment

Website packages

Every package includes strategic page layout, mobile optimization, on-page SEO basics, AI visibility and Google Analytics setup, and a guided walkthrough so you’re confident managing the site yourself.

01

Starter

$5,000+

Pages 5 – 10

Best for new businesses, solo practices, and simple service sites.

02

Growth

$8,500+

Pages 10 – 20

Growing businesses ready to tell a fuller story.

03

Established

$12,000+

Pages 20+

Multi-service businesses and established brands.

Pricing reflects initial website design and development only. Branding (logo, color, typography systems) is scoped separately. Final pricing may vary based on content complexity and page count beyond what’s listed.

How it gets built

Four ways to build it. One right answer for you.

Most studios build every site the same way, because that’s the only way they know. I work in four, so the platform gets chosen to fit your business — not the other way around. Here’s how each one earns its place.

01

Squarespace

My recommended platform

Everything most businesses actually need, without the overhead. Fast to launch, genuinely simple for you to update, and priced as one predictable monthly cost.

You change copy, photos, and pages yourself — no ticket, no invoice
Built-in AI visibility tracking and native Google Analytics
Security, SSL, and updates handled by the platform
No plugin conflicts and no surprise maintenance bills

02

WordPress

When you’re already there

A mature, flexible build path — the right call when you have an existing WordPress site, a plugin ecosystem you depend on, or a team already trained on it.

Existing sites supported and maintained — you don’t have to migrate
Deep plugin ecosystem for booking, membership, and commerce needs
Full ownership of hosting, database, and every file
Content and structure carried over rather than rebuilt from zero

03

Webflow

For design-led, high-growth sites

A professional-grade platform with real design control and clean, standards-based output — worth it when the site has to look custom and still be managed by your team.

Design freedom close to hand-coded, without the maintenance
Fast, well-structured pages that search and AI tools read cleanly
CMS collections for anything that grows — services, projects, posts
Editor access so your team updates content, not layout

04

Custom HTML & CSS

When nothing off-the-shelf fits

Old-school, hand-written front-end code. No builder, no theme, no bloat — just the markup your project needs. Reserved for the cases where a template would fight you.

Pixel-exact control over layout, type, and motion
The lightest possible page weight — nothing loaded that isn’t used
Ideal for landing pages, microsites, and embedded tools
Portable code that isn’t tied to any one platform

Not sure which one?

That’s my job, not yours. We talk through what you’re selling, who needs to update the site, and what it has to connect to — then I recommend the path, and tell you plainly why the other three aren’t it.

Add-ons

Add it on, as you need it

Some features aren’t “one size fits all,” so they’re priced separately based on what your business actually needs.

01 Online booking, calendar & event systems
02 E-commerce setup
03 Email marketing integration
04 Copywriting and image creation
05 Blog setup and content structure
06 Memberships or gated content
07 Ongoing maintenance & content updates
08 Recorded training videos →

I’ll talk through what’s worth adding during our first conversation — nothing gets bundled in that you don’t need.